An invitation into Coca-Cola’s creative universe.
world of coca-cola
For The Studios, World of Coca-Cola’s new interactive experience, I designed key parts of the spatial environment including the exterior entry, opening gallery, artifact displays, photo moments, and material and lighting palette. Working alongside partners like Gensler and Deep Local, I helped translate Coca-Cola’s cultural influence into a physical, immersive space guests could step into and explore.
Agency: Set Creative
ENVIRONMENTAL DESIGNER
the vision that guided this design
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enter
A sculptural, asymmetrical façade funnels guests into the experience, shifting from heavy architectural forms into a bright, open gallery.
Kinetic typography introduces the motion-driven visual language inside.
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the studio
Inspired by artist lofts and gallery spaces, this room uses raw materials, high ceilings, and textured light to create a transitional moment between Coca-Cola’s past and its future.
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greetings into the future
A digital greeter introduces guests to Coca-Cola’s role as a cultural muse, blending art, artifacts, and technology to set the tone for the creative journey ahead.
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hall of collabs
A corridor of rare artifacts and iconic collaborations, designed as a guided journey through Coca-Cola’s impact on fashion, sports, and pop culture using light, color, and rhythm to lead guests forward.
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coke studio showcase
A personal favorite, this music-video–inspired backdrop combines acoustic textures, circular forms, and playful lighting to create a bold, Instagram-ready moment within the space.
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the canvas
Oversized Coke cans and consistent signage forms turn digital bottle design into a large-scale, immersive moment, pulling guests upward as they create on a larger-than-life canvas.
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the remix
Sleek, studio-inspired finishes and acoustic panels create intimate DJ-style stations, allowing multiple guests to make music at once while staying immersed in their own sound.
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packaging and innovation
A hybrid of digital screens and physical artifacts that showcases Coca-Cola Creations and limited-edition packaging through interactive, game-like exploration.
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w/ a modular display system
A flexible kit of parts that lets interactive screens and physical product displays mix and match, encouraging guests to look closer and discover how each case can be configured in different ways as the exhibit evolves.
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spotlight you
Designed as a compact film stage, this space lets guests use their own phones to record against motion-tracked backdrops, creating a cinematic, larger-than-life moment that still feels personal and immersive.
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exit
A light-led path and branded farewell guide guests out of the experience, tying back to the journey inside while inviting them to explore more of World of Coca-Cola.
