A layered retail experience built to move.
BROOKS RUNNING
At the intersection of performance and personality, we partnered with Brooks Running to create a 3-story pop-up in the heart of Venice, Los Angeles.
The space featured immersive product displays, a treadmill trial zone, and a flexible community floor for everything from yoga to mindfulness sessions — all built around the rhythm of the “Sunday Fun Run.”
The pop-up was originally slated for a shorter run, but strong community response led to a 3-month extension — a testament to the space’s impact.
Agency: Set Creative
ENVIRONMENTAL DESIGNER
A peek into the process:
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STORE EXTERIOR
We revitalized the existing green wall and added custom branding elements allowing consumers enjoy the experience of this pop-up from the moment they approach the store.
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photo opportunities
Many photo opportunities were designed into the space, creating opportunities for social media engagement with the brand and awaress through word of mouth.
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retail floor
Product display walls were carefully designed to accommodate a flexible inventory. The second floor featured a sports bra shopping experience and the third floor an events space, all connected through floor graphics stemming from the entrace.
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design intent
I create documentation using AutoCAD to help fabricators engineer different elements of the experience, and provide production teams with information regarding costs and estimated timelines.
Kevin Chiang, Consumer Google Review
“The Brooks Pop-Up Store is fantastic! It's a fun and creative space with 3 stories, a social area upstairs built with vibrant designs and a welcoming and relaxing atmosphere.”
Stephanie Dunlap, Consumer Google Review
“I can not say enough good about this Brooks pop up shop! So many amazing Brooks products, amazing staff, and several Instagram worthy picture spots! I WILL be returning!”