An immersive world for animal lovers and makeup fans alike
Too Faced: Clover Pop-Up Experience
GRAD SCHOOL PROJECT
overview
In celebration of Too Faced’s Clover palette—named after the brand’s beloved mascot, Clover the chihuahua—this midtown Manhattan pop-up brought the brand’s playful, cruelty-free ethos to life.
The event blended adorable, pet-centric storytelling with interactive beauty moments, inviting guests into a space that was equal parts retail, rescue, and photo-ready fantasy.
Every detail was intentionally pink, pretty, and unmistakably Too Faced. The spatial experience revolved around the colorful cast of characters featured on the Clover palette packaging, translated into 360° photo environments and interactive touchpoints.
mirror area
Ring-lit, lollipop-shaped mirrors (tiltable and placed at various heights) welcomed users to interact with the display - mirroring the brand’s accessible glamour.
ar integration
Guests who purchased a palette unlocked a special surprise: a QR code on the makeup look guide activated an AR version of Clover himself.
social media
Geo-fenced filters, interactive wayfinding, and a branded Manhattan lens takeover extended the experience far beyond the pop-up footprint—bringing Too Faced’s personality into the digital space.
animal adoption event
The outdoor mobile adoption event—done in collaboration with Best Friends Animal Society—connected the brand’s pet-loving audience to real-world impact. Guests could meet adoptable dogs and pose at a custom photo booth celebrating success stories. A joyful, community-forward moment that reinforced Too Faced’s commitment to kindness.
Design Development & Fabrication Studies
This phase focused on refining key details of the Clover project through technical drawings and physical studies. I explored materials, dimensions, and assembly methods—using digital fabrication techniques like laser cutting and 3D printing to prototype and test design decisions at scale.
