
Designed to feel human — even when the subject was AI.
bayer
To introduce Bayer’s new AI radiology platform, we created a virtual experience that brought complex technology to life through clear, compelling storytelling. From designing two bespoke broadcast sets to shaping a visual language that felt thoughtful and trustworthy, every detail was built to reflect the intelligence behind the product — and the people it’s meant to serve.
Agency: Set Creative
STAGE DESIGNER
From concept to creation, here is how i did it: